One of the oldest red pigments is called hematite, and it comes from the mineral form of iron oxide–essentially rust. Similar studies have been done at Olympic games and in combat sports with similar results. If you look specifically at soccer teams in the United Kingdom since World War II, teams that wore red during matches statistically did better than they should have. One classic example of how red possibly influences our behavior is in sports. It’s probably the most heavily studied color of the spectrum, and although the data is shaky, it’s thought of as the color with the most measurable impact on our lives. Starting with the color red is fitting because it seems to be the most universally loved color throughout history.
It’s this amazing collection of stories about different colors, the way they’ve been made through history, and the lengths to which people will go to get the brightest splash of color.
Here at 99% Invisible, we think about color a lot, so it was really exciting when we came across a beautiful book called The Secret Lives of Color by Kassia St.
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